To Crack The Influencer Marketing Code, Brands Need To Give Up Control
About the author: Ian Borthwick is the Senior Director of Influencer Marketing at SeatGeek. He's executed 3,500+ campaigns with 2.5 billion views from leading names such as David Dobrik, Lilly Singh, Casey Neistat, and Alex Morgan, and partnered with major podcasts such as Pardon My Take, The Bill Simmons Show, and The Pat McAfee Show.
