The SUPREME theory of hype branding
Hundreds of youngsters, fashion enthusiasts waiting for ten - twelve hours, even a day outside a store in London, New York or LA; A cult fan following ready to empty their wallets just to get their hands on release of new arrivals; The products reselling at over 1200% of their retail price; Extensive collaborations with brands such Nike, Louis Vuitton, The North Face, Stone Island etc and a billion dollars brand valuation......
