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The "Supreme" Theory of Hype Branding

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craft your brand
Creator
Soham Kulkarni
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Essay
Source URL
https://medium.com/predict/https-medium-com-strategy-insider-the-supreme-theory-of-hype-branding-af3f9acd7fe
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brand book
The SUPREME theory of hype branding

Hundreds of youngsters, fashion enthusiasts waiting for tenβ€Š-β€Štwelve hours, even a day outside a store in London, New York or LA; A cult fan following ready to empty their wallets just to get their hands on release of new arrivals; The products reselling at over 1200% of their retail price; Extensive collaborations with brands such Nike, Louis Vuitton, The North Face, Stone Island etc and a billion dollars brand valuation......

medium.com

The SUPREME theory of hype branding