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creator library
Ian Borthwick’s secrets of influencer marketing
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Ian Borthwick’s secrets of influencer marketing

Buckets
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get the bag
Creator
Ian Borthwick
Link To Library
Media
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Article
Source URL
https://every.to/means-of-creation/the-creator-whisperer
Tags
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brand partnerships
The Creator Whisperer

From Ninja and Red Bull to Addison Rae and American Eagle, brands are turning their backs on traditional advertising to capitalize on the trust creators and influencers have built with their fans. It's not hard to understand why influencer marketing works-authenticity is the new authority-but big brands often miss out on the how.

every.to

The Creator Whisperer